Customizing webHttpBinding in web.config and referencing with bindingConfiguration in endpoint element <system.serviceModel> <behaviors> <endpointBehaviors> <behavior name="AmmuEndPointServiceBehavior"> <webHttp /> </behavior> </endpointBehaviors> <serviceBehaviors> <behavior name="AmmuServiceBehavior"> <serviceMetadata httpGetEnabled="true" /> <serviceDebug includeExceptionDetailInFaults="true" /> </behavior> </serviceBehaviors> </behaviors> <bindings> <!-- Customizations for REST service --> <webHttpBinding> <!-- Limits set to 10 MB (specified value in bytes) --> <binding name="AmmuBinding" maxReceivedMessageSize="10485760" maxBufferPoolSize="10485760" maxBufferSize="10